If you want to grow your business, you have to grow your audience. - Seth Godin.
5 Social Media Platforms that Can Supercharge Your Business Growth. (Part 1)
1.
Facebook.
About Facebook.
v Facebook
was founded in 2004 by Mark Zuckerberg.
v It
was originally only for college students, but quickly spread to everyone with
an email address.
v Facebook
added the "Like" button in 2009, which changed the way users
interacted with content.
v Facebook
went public in 2012, becoming one of the biggest tech companies in the world.
The demographics of Facebook users
Ø Age:
Facebook's largest age group is 25-34 year olds, followed by 35-44 year olds.
Ø Gender:
Facebook is used by more women than men.
Ø Location:
Facebook is used in almost every country in the world, with the largest user
base in the United States.
Ø Education:
The majority of Facebook users have some college education.
Ø Income:
Facebook users are evenly split across income brackets.
5 Types of Facebook content that are most
effective.
1. Photos: Photos are the most popular type of content on Facebook,
getting the most engagement.
2. Videos: Videos are also very popular, especially short videos
under 2 minutes long.
3. News: News stories are also popular, especially when they are
relevant to the user's interests.
4. Personal updates: People also like to see updates from their
friends and family on Facebook.
5. Memes: Memes, or humorous images with text, are also very
popular on Facebook.
How to create a Winning Facebook Page in 5
Easy Steps.
1. Choose a clear and descriptive name for your page.
2. Complete your page's "About" section with
relevant information.
3. Add a high-quality cover photo and profile picture.
4. Write an engaging and informative page description.
5. Add a call-to-action button to encourage people to
take action.
10 Powerful Tactics to Promote Your Facebook
Page.
1. Use Facebook ads to target your ideal audience.
2. Create valuable content that encourages engagement.
3. Make use of Facebook groups to connect with your
audience.
4. Encourage your followers to share your content.
5. Collaborate with other Facebook pages in your niche.
6. Use calls-to-action to get people to take action.
7. Post at the right time for maximum visibility.
8. Use Facebook Live to connect with your audience in
real-time.
9. Respond to comments and messages promptly.
10. Analyze your results to see what's working and what's
not.
A Data-Driven Approach to Measuring Your
Facebook Marketing Success.
1. Identify your marketing goals and objectives.
2. Define the key performance indicators (KPIs) that will
help you measure your progress.
3. Choose the right tools and data sources to track your
KPIs.
4. Monitor and analyse your data on a regular basis.
5. Make data-driven decisions to improve your marketing
efforts.